SEO Audits

Most business owners usually have an existing website and had never heard of SEO when their site was originally built. SEO Audits are an extremely important step in beginning an SEO campaign. SEO Audits are the foundation on which your SEO success will rely.

My SEO Audits Typically Include the Analysis of:

  • Keywords – Research and analyze your industry and determine which keywords and phrases are the best fit for your website. Keyword analysis is extremely important because all other strategies will be built from this research and analysis.
  • Competition – Research and review the competitors in both your industry and markets.
  • Content – Review existing content and copy on site. Review site architecture, internal linking, conversion paths, and underlying code.
  • Links – Review your sites in-bound links. Also review your competitions in-bound links.

SEO Action Plans

I include action plans with my SEO audits.

SEO Audits are an industry standard. SEO Agencies will start client work by researching the customer’s site and online presence. Most Agencies will do an SEO Audit and drag them out over the course of a month, sometimes many months of ongoing billing. After the SEO Audit is finished, they will then do the work they recommend in the Audit and that will be “on-going” which is short for “we’ll charge you a monthly fee for however long you are willing to pay us”. It’s a retainer. Everything gets dragged out and although you may see some results quickly, the SEO Agencies are in it for the long run. The smart SEO Agencies have web designers and developers in-house because they will then do design and development work and instead of working on SEO, they will charge you a few months of SEO billing and put it towards the other work they did. That drags things out even longer.

If you are anything like me, you will want to do things on your own. That is exactly how I got started. SEO isn’t rocket science. It has been said again and again. With the right guidance and training, anyone can handle SEO themselves.

I complete my SEO Audits in a manner that will allow you to handle many of my recommendations yourself. I will give you the direction you need to fix SEO problems on your website, optimize the existing content and write new content, and ways to clean up the code on your site. But that is just the start.